Crazy Rich Asians

Crazy Rich Asians

A Case for RELATIONSHIP COMEDY … one of the keys to Crazy Rich Asians’ box office success was that it wasn’t just a romantic comedy. It was a rich story with lots to say about family and friendship in addition to romance – increasing its appeal and potential audience. Read more

Genre Evolved

Genre Evolved

Old genres don’t fit modern audiences. It’s not just action and drama anymore. With genres like “Epic Heroes” and “Victorious Underdogs,” you immediately have a rich image of what to expect. Not only are these genres clear and evocative, they’re engaging because they’re based on the viewers’ words and affinity for specific content. Read more.

Content Affinity

Nanocrowds, Content Affinity Analysis and Marketing is a better way to analyze and understand what people like based on their reactions. When based on viewer reviews, it gives producers an accurate map of viewers’ rich emotional reactions, and it helps them group viewers. It’s the best way they can get to know their viewers on a personal level. Read more.