How we do it:
Instead of starting with numbers, we use emotion to get to the heart of the issue. Emotions such as exciting, heart-warming, fun or scary.
Then, we develop a reaction profile.
Calculate the relationship between your comps.
Identify which titles are the best comps and set aside those less effective.
We identify the market potential for all possible audiences, so you can build a strategy to maximize your potential audiences and increase your revenue.
With our unique approach to audience analysis, we provide the key words that viewers use to describe the titles in each cluster so you know which words to use (and which to avoid).
Whether you’re in development, production, post or have already released your title, our Comp Analysis can help you find the right comps by using real audience reactions to existing titles. That can help you identify your core audience, understand the dominant themes and result in better audience targeting, strategy and marketing.
Rediscover Your Audience.
- Analysis and summary of viewer reactions
- Identification of Nanogenre themes
- Performance analysis of comp titles
- Comp similarity analysis
- Identification of alternate comps
- Title clustering by distance
- ViewerVoice marketing analysis, including dominant nanogenre themes, viewer-keywords, nanogenre performance, and words that increase or reduce audience size
- Learn more
VIEWERVOICE™ REACTION PROFILE
USING THE VIEWERVOICE REACTION DATASET
Based on our analysis of viewer reactions, we map the three-dimensional distance of titles to each other and cluster them into groups.
For our comp analysis product, we use these groups to calculate expected revenue and discover the words audiences use to describe each group of similar titles.