A subtle difference in positioning can mean an additional $40 million at the box office.
Almost all content lies at the intersection of two or more genres.
Strategically positioning your content to attract the largest potential audience and maximize revenue relies on understanding the relevant aspects of your content and how they connect to what audience’s love.
Many of the films above are similar, yet a subtle difference in positioning can mean a difference of over $40 million at the box office.
All of these films have action, thrills, shootouts, and excitement facets but knowing when you can legitimately position your spy film to highlight the intensity and exhilarating car chases can dramatically increase revenue.
The most powerful tool you have to promote your content is using the same emotional words as your audience.
With a better understanding of how audiences describe your content you will have emotive and inspiring promotions that will drive the right audience to your content, increase word of mouth and realize the potential of your content.