Audience.

We use real audience feedback to redefine genres, providing new insights into your audiences.

Revenue Potential

Knowing your audience and finding the right words can mean the difference between $42 million and $82 million in box office median. Learn more about our Comp Analysis product.
SPYCRAFT
$62.4 Million Median
spy
agent
cia
thriller
twist

war
villain
president
fighting

 
SPY ACTION
$82.5 Million Median

chases
stunts
intense

cia
car
agent
spy
thriller
twist

Assassins & Revenge
$42 Million Median

killing
assassin
violence
guns

fighting
cool
hitman
killer
revenge

John Wick
Polar

A subtle difference in positioning can mean an additional $40 million at the box office.

Almost all content lies at the intersection of two or more genres.

Strategically positioning your content to attract the largest potential audience and maximize revenue relies on understanding the relevant aspects of your content and how they connect to what audience’s love.

Many of the films above are similar, yet a subtle difference in positioning can mean a difference of over $40 million at the box office.

All of these films have action, thrills, shootouts, and excitement facets but knowing when you can legitimately position your spy film to highlight the intensity and exhilarating car chases can dramatically increase revenue.

The most powerful tool you have to promote your content is using the same emotional words as your audience.

With a better understanding of how audiences describe your content you will have emotive and inspiring promotions that will drive the right audience to your content, increase word of mouth and realize the potential of your content.

Welcome to YOUR AUDIENCE We Know Why People Like Things Welcome to YOUR AUDIENCE In Full Color We Know Why People Like Things