Products.

Capture Imagination. Connect with True Demand.

In today’s content-saturated world, audiences aren’t captive—they’re choosing. Streaming platforms and studios must earn attention by speaking to what emotionally resonates with viewers.

Nanocrowd® equips you to do exactly that— with deep audience insight and the emotional language to capture hearts and drive revenue.

With precision targeting based on real audience feedback, our clients have seen revenue and admissions jump—sometimes tripled.

COMP ANALYSIS

Emotion > Algorithm
We don’t start with numbers. We start with feeling. Our Comp Analysis reveals what audiences actually say about movies—their emotional reactions in their own words.

How we do it:

  1. We analyze viewer emotion to get to the heart of the issue, for example: thrilling, heart-warming, hilarious, haunting
  2. Build a nuanced Reaction Profile based on audience descriptions
  3. Map relationships between your comps to spotlight high-potential titles
  4. Identify emotional themes and keywords viewers associate with clusters
  5. Filter out weaker comps, refine messaging, and optimize your strategy

Whether you're in development or already in release, we help you:

  • Find your core audience
  • Surface the themes that matter
  • Craft marketing language that connects instantly
  • Maximize admissions and revenue with smarter audience targeting

Rediscover Your Audience.
Let Nanocrowd show you what they’ve been saying all along.

Not your grandfathers' genres

Advanced Features

  • Analysis and summary of viewer reactions
  • Identification of Nanogenre® themes
  • Performance analysis of comp titles
  • Comp similarity analysis
  • Identification of alternate comps
  • Title clustering by distance
  • ViewerVoiceTM

DATA LICENSING

VIEWERVOICE™ REACTION PROFILE

All of our analytics are based on the viewer's voice. We've developed an algorithm to determine which words are the most important to distinguish one title from another. These Reaction Words, like gripping and adorable, are full of passion and meaning – capturing your viewers' reactions and interests. Reaction Words also expose fundamental relationships between titles. We use these words and relationships to build our ViewerVoice Reaction Dataset.

USING THE VIEWERVOICE REACTION DATASET

You can license this dataset to create new analyses, such as finding the right keywords to promote titles or figuring out which titles should be distributed beside other titles. You can also use it to enhance the models you've already developed, such as adding the ViewerVoice Reaction Dataset to your pre-existing models to increase revenue and enhancing your title curation, buddy packs, title bundles, blockbuster drafting, and recommendations.
Contact us to get started

CLUSTER MAPPING

Based on our analysis of viewer reactions, we map the three-dimensional distance of titles to each other and cluster them into groups.

For our comp analysis product, we use these groups to calculate expected revenue and discover the words audiences use to describe each group of similar titles.

Three-dimensional map showing distance of titles to each other within their group cluster, based on ViewerVoice reaction analysis. 

Understand Your Audience.

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