We evaluate and cluster your comps to identify the most interesting potential audiences. Using this information, you select the best overall audience, and use the right words to attract the largest audience. Here’s what we do:
With our unique approach of using the viewer’s voice, we provide the words that viewers use to describe the titles in each cluster, so you know the words to use (and those to avoid) that will attract the largest audience.
Throughout Your Creative Process
For released films, Comp Analysis identifies your core audience segments and the dominant themes that viewers are finding in your title, allowing you to quickly confirm or pivot your marketing messages.
For unreleased films, Comp Analysis uses audience reactions to comps to make sure you have the right comps and to identify the best audience segment(s) for your title.
All of our analytics are based on the viewer's voice. We've developed an algorithm to determine which words are the most important to distinguish one title from another. These "Reaction Words," like gripping and adorable are full of passion and meaning, capturing the reactions and interests of your viewers. Reaction Words also expose fundamental relationships between titles. We use these words and relationships to build our ViewerVoice Reaction Dataset.
You can license this dataset to create new analyses, like finding the right keywords to promote titles or figuring out which titles should be distributed alongside other titles. You can also use it to enhance the models you've already developed, such as adding the ViewerVoice Reaction Dataset to your pre-existing models to increase revenue, and enhancing your title curation, buddy packs, title bundles, blockbuster drafting, and recommendations.