We no longer have the luxury of a captive audience. We now face global audiences who have access to seemingly limitless choice. More and more the success of your content relies on capturing the imagination of the right people in the right way.
Armed with deeper knowledge of who your true audience is and what captivates them, you can see incredible gains in revenue and admissions. In simple terms: in many cases, we can triple your ticket sales or more.
We create in-depth, ground-breaking evaluations of your comps by listening to how audiences describe what’s important to them. This helps to identify the most specific high-potential audiences and allows you to connect with them.
With our unique approach to audience analysis, we provide the words that viewers use to describe the titles in each cluster so you know the words to use (and those to avoid).
Whether you’re in development, in production, in post or have already released your title, our comp analysis can help you find the right comps by using real audience reactions to existing titles. This can help you identify your core audience, understand the dominant themes and result in better audience targeting, strategy and marketing.
All of our analytics are based on the viewer's voice. We've developed an algorithm to determine which words are the most important to distinguish one title from another. These "Reaction Words," like gripping and adorable are full of passion and meaning, capturing the reactions and interests of your viewers. Reaction Words also expose fundamental relationships between titles. We use these words and relationships to build our ViewerVoice Reaction Dataset.
You can license this dataset to create new analyses, like finding the right keywords to promote titles or figuring out which titles should be distributed alongside other titles. You can also use it to enhance the models you've already developed, such as adding the ViewerVoice Reaction Dataset to your pre-existing models to increase revenue, and enhancing your title curation, buddy packs, title bundles, blockbuster drafting, and recommendations.