About Nanocrowd.
Understanding Why is crucial
Audience Analysis Tools
Movies and series evoke a variety of feelings and complex emotions. Ratings and rental histories don't capture these complexities. By understanding WHY, we were able to develop a powerful suite of audience analysis tools. Find out more about what we do and how we do it.
Roderic March

Roderic March is the CEO and has over 30 years of experience in business and technology. He has worked at all levels of management, including CEO, CFO, and VP of Marketing and Sales in ventures ranging from low-tech LBOs to high-tech startups, and he co-founded and ran several of them.
He also worked as a management consultant for Fortune 500 clients.
Roderic earned his MBA from Stanford University and his BA from Princeton University, Woodrow Wilson School of Public and International Affairs. He has served on advisory boards in the high-tech and non-profit sectors.
Doug Millasich

Doug is a highly skilled software engineer who drives the development and maintenance of the code and databases underpinning our search engine and analytics systems.
With a deep understanding of software architecture and system optimization, Doug is dedicated to ensuring that our applications operate seamlessly and efficiently. His versatile skills ensure optimal performance, making him a key force behind the seamless operation of our applications.
Jeff Simons

Jeff is the primary force behind the secret sauce that makes our data sizzle. He has over 25 years of experience developing algorithms for solving highly nonlinear systems of equations.
With a background in applied mechanics and structural engineering, Jeff has developed algorithms for a plethora of projects, including statistical analysis in space shuttle launches.
Jeff earned his MS and PhD in Civil Engineering at UC Berkeley. He got his BA in Applied Mechanics at UC San Diego, and his PostDoc was at the Norwegian Technical University in Trondheim.
Cindy Wallace

Cindy drives our online presence as the UI designer and developer of our websites.
Before joining Nanocrowd, Cindy managed the online banking services channel for a large financial institution. She has worked in web design and development in the US, Australia, and SE Asia.
Cindy earned her Bachelor of Science degree in Business and Marketing, and she continues to study digital media technology.
Tim Todd

Tim is our expert AI guru and leads our data acquisition and API efforts. He started programming at an early age on a Commodore 64. Often you would find him typing in and modifying programs and games from magazines like RUN, BYTE, and COMPUTE!'s Gazette.
He has a Bachelor of Science degree in Computer Science and Math.
Tim serves as a senior programmer/ analyst at Mendocino College, where he also contributed as a part-time instructor.
Will Hawkes

Will is our Creative Consultant on all things film. He is an actor and writer in Los Angeles, where he's been studying and working in filmmaking for many years. HisĀ latest work, The Last Ranger was nominated for an Oscar in the Best Live-Action Short Film.
With his extensive training and passion for storytelling, Will can blend his imagination with human observation to create compelling characters.
He applies these same skills in helping Nanocrowd stay playful and in touch with the world of movies.
Will got his BA from UCLA and continues to hone his acting skills by taking classes at the Stella Adler Acting Academy, the Groundlings, and Actors Circle Theater.