Reaction Mapping Technology
With Reaction Mapping tech, we analyze viewer comments to compare, recommend, and understand movies. When we're done, one of the things we can do is summarize viewer reactions on a heat map, giving shape to people's responses to movies.
What is Reaction Mapping™ Technology?
To understand why people like things, we developed Reaction Mapping – a revolutionary new technology that captures the insights and reactions contained in the millions of movie viewers’ comments on the Web.
With Reaction mapping, we know the reasons why viewers liked movies and can tell you which movies you’ll enjoy watching. Reaction Mapping uses mathematical models to analyze and summarize the complex emotions found in movie viewers’ comments and make sense of the varied reactions individuals have to a particular movie.
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Reaction Mapping Tech.
Our revolutionary new technology uses heatmaps to capture the insights of movie viewers’ comments... More